Chitika, good or bad?

I just walked through a few blogs or article websites and read about some 'recent' news about chitika.(At least, this news is recent to me.)
For those who are new to chitika, it is actually an advertising service provided by chitika company for webmasters to publish ads on their site and in return earn money from it.
I, too, applied for chitika last few weeks ago. But my application was not approved. I was sad. Below are the reasons why my site was not approved given by chitika:

"Thank you for your online submission. After reviewing your website:
http://www.7memory.com we believe that eMiniMalls might not be a good
match for your website.

Our eMiniMalls program works best for websites with:
- significant traffic, preferably more than 10,000 impressions per
month
- rich in content that relates to product merchandising, i.e., product
reviews, product-centric discussions etc.
- family friendly content in English
- target audiences from US, Canada, Mexico, UK, France, Sweden,
Germany, Denmark, Australia, New Zealand, Belgium, Italy, Netherlands, Spain,
and Finland. As we expand our merchant base we will be able to cater to
traffic from other regions as well in the future.

We wish you the best of luck in monetizing your website, and thank you
again for your interest in Chitika's eMiniMalls.

Regards,
Chitika Customer Service
----------------------------
Chitika, Inc. - Turning Page Views into Profits
www.chitika.com"

My site isn't getting enough traffic!! That is normal because I just started my site hardly a month ago.
According to what I read from other sites which are talking about chitika, I know that there are lots of publishers complaining about chitika recent auditing actions. Their earnings were reduced, some lost 90+% of their money earned from the traffics from their sites. Some started calling chitika another scam while some still has faith in it. Me, on the other hand, have nothing to do with this since I don't even have a chitika account. But I found it interesting to read about news on these issues.
In conclusion, it is good when one can earn money from his own web site whether or not he earns big bucks or little. As long as the program he is using is still producing result, he should keep utilising it. While in the meantime he can search for alternative ways to earn. Before he finds one, keeps with the old one!