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Hodges Freihoefer, Elizabeth

Senior Director, Marketing & Brand Strategy
University Marketing & Communications

Liz Hodges is the Senior Director of Marketing and Brand Strategy at Ä¢¹½TV, where she leads institutional brand strategy, marketing, storytelling, and website initiatives. A seasoned marketing executive, Liz previously led high‑performing marketing teams at national retail brands including Chico’s, rue21, and Hair Cuttery. Her work bridges brand building, digital transformation, and audience‑driven strategies.


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