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Setting the Future of Digital and Social Media Marketing Research: Perspectives and Research Propositions

March 18, 2021 / Gina Tran / Tags: 2020, LCOB Top Tier Award, Marketing

The Internet and social media have changed consumer behavior and the ways in which companies conduct business. Social and digital marketing offer significant opportunities to organizations through lower costs, improved brand awareness, and increased sales. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein.

Need-based Financing Policies, College Decision-Making, and Labor Market Behavior: Evidence from Jamaica

March 18, 2021 / Nicholas Wright / Tags: 2020, Economics, LCOB Best Paper Award

Designing an effective framework for financing higher education is a key objective of policymakers in developed and developing countries. While we have a good understanding of how college financing options affect students' college outcomes in developed countries, less is known about the impact of these programs in developing countries. In this paper, I employ several quasi-experimental designs and novel administrative data from Jamaica to estimate the effect of need-based grants and student loan funding on students' academic achievement and labor market outcomes. The results indicate that the students who benefited from either program had a higher GPA, graduated at higher rates, and were more likely to remain in college beyond their second year. While both programs induce treated students to reduce their engagement in the labor market during college, I find that each program had an opposing impact on students’ earnings in the early years after their expected graduation date.

Too Cultured for your Own Firm's Good: The Dark and Bright Side of Cultural Intelligence

March 18, 2021 / Jase Ramsey / Tags: 2020, LCOB Top Tier Award, Management

Employees who possess cross-cultural capabilities are increasingly sought after due to unparalleled numbers of cross-cultural interactions. Previous research has primarily focused on the bright side of these capabilities, including important individual and work outcomes. In contrast, the purpose of this study is to demonstrate that the cross-cultural capability of cultural intelligence (CQ) can lead to both positive and negative outcomes. We propose that expatriates high in CQ excel in customer relationship performance, while simultaneously behaving opportunistically. We also suggest that ethical relativism moderates these relationships. Managerial implications of CQ for opportunism, customer relationship performance, and ethics are discussed.

Spatial Spillover of Transport Improvement on Tourism Growth

March 18, 2021 / Lan Jiang / Tags: 2020, LCOB Top Tier Award, Resort & Hospitality

Transport infrastructure plays an important role in moving tourists to and between destinations. The spatial spillover effects of transport improvements on regional tourism growth were investigated in this study. Using panel data, we estimated a spatial Durbin model to understand whether enhancements in road, air, railway, and highspeed rail transport stimulated tourism growth in nearby regions. Our empirical models confirmed transport spillover. High-speed rail services generated spillover to nearby regions’ domestic and inbound tourism growth. For domestic tourism, road transport and air transport yielded significant spillover, while only air transport generated significant spillover in tourism revenue from inbound tourism.

Monetary Consequences of Environmental Regulations: Costs of Doing Business or Non-deductible Penalties or Fines?

March 18, 2021 / Daniel Fernandez, Wayne Cecil, and Alex Figares / Tags: 2020, Accounting, LCOB Top Tier Award, Law

The cost of doing business in the United States has increased significantly with the advent of environmental protection laws and regulations. Federal, state, and local governments are continually strengthening the laws and regulations protecting the environment. In light of the current regulatory climate, the paper analyzes the federal income tax consequences to businesses for compliance, or noncompliance, with environmental regulation. A threshold question is whether the cost or expense of complying with environmental regulations, or resolving alleged violations, is considered a cost of doing business, restoration of damage, or a penalty or fine.

Examining the Effects of Perceived Pregnancy Discrimination on Mother and Baby Health

March 18, 2021 / Ashley Mandeville / Tags: 2020, LCOB Top Tier Award, Management

Over the last decade, more than 50,000 pregnancy discrimination claims were filed in the United States (United States Equal Employment Opportunity Commission [U.S. EEOC], 2018a). While pregnancy discrimination claims remain prevalent, research examining the effects of pregnancy discrimination on the well-being and health of working mothers and their babies is lacking. As such, we examined the role of perceived pregnancy discrimination in the workplace on health outcomes for mothers and their babies via mother’s stress. Utilizing the occupational stress literature and medical research, we proposed that perceived pregnancy discrimination indirectly relates to mother and baby health via the mother’s perceived stress. The results of two studies suggest that perceived pregnancy discrimination indirectly relates to increased levels of postpartum depressive symptoms for the mothers, and lower birth weights, lower gestational ages, and increased number of doctors’ visits for the babies, via perceived stress of the mothers during pregnancy.

Cultural Employment Growth in Brazilian Municipalities

March 18, 2021 / Amir Neto / Tags: 2020, Economics, LCOB Top Tier Award

This paper evaluates the drivers of cultural formal employment growth between 2006 and 2016 across Brazilian municipalities. We explore three mechanisms: specialization (agglomeration of firms), urbanization (density and diversification) and production structure (regional industry composition). The main results show that specialization has mixed effects in explaining the growth of formal cultural employment in Brazil. Urbanization and diversification of production structure are positive associated with formal cultural employment in Brazil. However, differently than the empirical literature for Europe and North America, we find no evidence of spatial spillover effects in the Brazilian case.