Popular Website Terms
/ Tags: Terminology, Website Terms, Vocabulary, Definitions, Popular Terms
Some, while not all Omni CMS-specific, are still helpful to understand.
- CMS – Content Management System​
- – A building block for designing a page, typically found using the puzzle piece icon in the toolbar.
- Asset – Pre-designed reusable content block​
- – Links in the format of {{f:######}}​
- – The publishing environment used testing. webdev.fgcu.edu
- – The publishing environment used making a page live. www.fgcu.edu
- – A page in the CMS dedicated to seeing what pages you have checked out.
- Checked-Out –&²Ô²ú²õ±è;
When a page is being edited, it becomes checked out and other editors are no longer able to edit the page. They will see a locked icon rather than a light bulb.
- Check-In – When the light bulb is turned off. This means to turn the light off when you are done editing a page.
- – Publishing a page to either webdev or production creates a backup of your page. You can use versions to return to a previous backup.
- – The settings of the page. Meta data, banner image, and other features unable to be accessed in the content region are found here. Properties can be found near Preview, Edit, and Versions.
- – Multi-edit is similar to properties, but is designed for modifying features in the body of the page. Commonly seen on program pages and blog pages. Standard pages will not have multi-edit.
- Toolbar – This is what appears at the top of the page when opening a content region. It allows you to change your font, create snippets, add images and links.
- Tags – Primarily used for blogs which creates a tag cloud on similarily tagged pages. Similar to a hashtag on social media.
General:
- ADA – Americans with Disabilities Act​, a set of rules that must be obided by for users with visual and physical disabilities. Companies can be sued for not following these rules.
- SEO – Search Engine Optimization, a process of picking the best meta data to show up on searches like Google search. Without SEO, a page may become impossible to find through search.
- CDN – Content delivery network, a third path designed for images and files to be cached for long periods of time. Designed to speed up the production site. All images and files on production use fgcucdn.fgcu.edu, so it's important to make sure to test on webdev before your content becomes cached.
- Headings – Headings are typically any text bigger than the body text. A banner title is a Heading 1, while other headings like H2 and H3 can be used to help visual impaired users navigate the page in importance, similar to a book title being your H1, you only have one H1. Heading 2 can be viewed as a chapter titles, and Heading 3 as your sub-chapters or sub-topics. Headings are ADA dependent.
- Styles – Used to dress up paragraphs and headings for visual purposes. Styles are not recognized by ADA compliance.
- Call to Action – A marketing-web term for wording to get the user to proceed to their next destination. Example, if the goal is a student to apply, 'Get started on your Application' is the grabber, and the button link being 'Apply Now' takes the student to the apply site.
- – A landing spot on a page, when linked to, it will jump you down the page. Represented in a url with a #. Example: fgcu.edu/academics#colleges
- Responsive – This means a site when scaled down, either through using a smaller screen like a phone, or by shrinking your browser window, that the site squeezes down.
- Mobile-friendly – This means a site displays properly on a phone. Important to know over 60% of our users are on a phone, so a site should look best on a phone above all else.
- Redirects – A url coded to jump users from one url to a different url. Primarily used for vanity addresses.
- Vanity Address – A redirect, but in the format of a simple name. Example: fgcu.edu/apply
- Global Nav – Top level navigation across all sites​.
- Local Nav – Page level navigation​.
- Section – A landing page, labeled as index.pcf
- New Page – Used for child pages of the section/landing page.
- Breadcrumbs – Text located under the banner image (typically in green text) showing the current page and all previous pages.
- – A full width image, the banner of a page typically uses a hero, but full width snippets also use heroes.
- Header – Together, the global nav and hero, anything above the body (White area).
- Footer –&²Ô²ú²õ±è; The very bottom of the page (below the white area).
- – A clickable word or button that will jump to the designated website URL.
- – A hyperlink with a background color and shape applied to the text.
- – The method of logging into a page. The copyright symbol can be found in the footer of the site. Clicking the copyright will allow editing the page if access is granted.
Snippet/Page Related:
- Container – A snippet format for layouts. Other snippets can usually go inside of container snippets.
- Billboard – A snippet that is usually full-width and uses a hero image.
- Accordions – An expandable list of vertical items, when clicked, will expand to display a box with content underneath it. Multiple accordions can be opened at the same time.
- Tabs – Similar to accordions, when clicked reveals content inside, but typically the content in a singular box changes. Only one tab can be open at a time.
- Gallery – Thumbnails of images that when clicked displays an image.
- Pop-ups – An element on the page that appears above everything else on the page.
- Testimonial – Used for quotes of students and donors.
- Info-Text – A stylized format for text, generally cannot alter the style of the text on these snippets.
- Featured – Big images with a paragraph or less of text, with buttons. Preformatted usually.
- Feed – Displays come in dynamically from a third-party website, like news articles from Ä¢¹½TV360.
- Snippet Properties – A snippet's custom settings, generally used to transform the style or functionality of a snippet. Can typically be found underneath the title of a snippet.
- Formstack – A form system for collecting data from submissions. Submissions can be automatically be emailed to the department, or exported as a csv. Formstack should be used for our external audience, such as students, donors, and community.
- Qualtrics – ITS owned property, similar to Formstack. Primarily used for internal audience.
- Survey Monkey – Similar to Formstack, Survey Monkey is more for capturing emotional and opinion-based responses. Capable of generating word-clouds for mentioned words. Example: "What are words that come to mind?"
- ISSUU – A PDF flip-book system for showing off highly-designed documents.
- OptinMonster – A pop up system
- WordPress – A CMS designed for churning out blog posts or for custom solutions. Used for Ä¢¹½TV360 and Newsroom.
- Google Analytics – Records the amount of page views on a page and allows us to see the ranking of every page. Data can be broken down into views, unique views, exit rates, and more.
- CrazyEgg – A heat map tracking software that the web team uses to monitor specific pages, typically to see if a specific snippet and content are performing well. The heat maps need to be recorded on specific pages, only a few pages throughout the entire site can be recorded at the same time. CrazyEgg requires around 60 days of recording prior to evaluating.
- Google Search Console – Controls what is discouraged or encouraged for Google to show in search. We do not control search, but we can pursuade Google to remove fgcu.edu pages from Google.
- Screaming Frog – A software that scans our website for broken links, bad SEO, and bad headings. A new report is generated very frequently and the web team will ask for your help fixing these issues.
- Constant Contact – An emailing system used to create highly stylized emails and send out to different emailing lists.
- MailChimp – A similar service to Constant Contact, it is recommended to use Constant Contact over MailChimp for affordable pricing.
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